An effective market assessment is an integral part of making informed decisions toward commercialization of a new product or indication. We partner with opinion leaders and large key account prescribers to uncover approval insights, usage opportunities and critical target product profiles to help inform these milestone investment decisions across new entities, 505(b)(2) and new routes of administration.
A strong customer segmentation is one of the most important tools for a solid foundation and brand resourcing decisions. We’ll help determine the appropriate approach, segment sizing and help drive activation for segments of hospitals, physicians, and patients.
Our customer tracking studies help our clients evaluate their brand awareness, trial and performance over time. They help drive performance, identify growth opportunities, measure effectiveness of marketing campaigns and messaging, track results by customer segments, and gauge receptivity to new market entrants.
We assess the approach and execution across patient support channels including educational materials, starter kits, samples, vouchers and savings programs. We test relevant tools with the nurses and other key account stakeholders that manage patient communication and reimbursement, and layer these qualitative insights with appropriate financial modeling.
We strive to dig deeper into brand performance drivers and barriers. We layer insights from adopters, non-adopters and internal stakeholders across headquarters and field sales teams to uncover immediate actionable opportunities to accelerate brand performance.