Positioning & Strategy Development
Key Account Management & Center of Excellence
Opinion Leader Engagement
Positioning & Strategy DevelopmentMake strategy a point of differentiation by creating the right brand foundational road map to thrive in a competitive market. Whether a new product launch, indication or the next brand strategic planning cycle, our team of experienced marketers will lead workshops, apply tools, analyze trends, and help develop the winning strategy with alignment and reinforcement across the overall marketing plan.
Key Account Management & Center of ExcellenceTo maximize the significant investment on Key Accounts and Centers of Excellence, we have developed tools and processes to pull through critical team alignment points, health system influence and customer dynamics across the patient journey leverage points. This helps build team focus on milestones and create a strategic insight feedback loop for future account and customer segmentation levers.
Opinion Leader Engagement
In the competitive healthcare marketing environment, Opinion Leader (OL) management is a critical tactic for ensuring product adoption by both payers and providers. Our team has extensive background from a brand, field leadership and agency vantage point working with clients to define and implement optimal OL management and engagement, KPI measurement and transformative feedback loops to bring the insights back to the brand strategy.
Competitive IntelligenceWe offer robust competitive intelligence and monitoring services to help clients gain an edge at congresses and throughout the year. Our CI programs arm clients with detailed competitive analysis based on a range of service offerings including customer interviews, online analysis and congress presentation and exhibit monitoring. Each analysis is customized to meet specific needs, and typically include a combination of commercial and medical exploration.
Our experienced team of convention and meeting management specialists work behind the scenes to ensure that your specific meeting is executed with thoughtful planning and attention to detail. Our wide range of capabilities span across logistics, customer engagement planning, building executive level briefs for the event and beyond.
Selling Team Translation
We provide the tools for flawless execution and clear communication of the brand strategy, including sales rollout planning, presentations and relevant training materials.
Field Testing Pilots
Leverage our platform and analytics to lead pilot tests with field sales teams, creating quantitative data points and securing best practices for aligned decision making. Applying a planning and implementation process to these types of pilots helps the team obtain valuable insight, marketing implications, and ultimately a successful scaled rollout.
“HUB” Advisory Immersions
Our team brings the rich learning of an advisory panel directly to the location of the Opinion Leader, quickly pulling together insights, feedback, and strategic direction across OLs and packaging the learning and implications back to the brand. We remove the logistical hassle and most importantly remove the bias of the live group dynamic. These in-depth immersions are often supported by a OL tracking study to provide this critical perspective over time.