In the competitive healthcare marketing environment, Opinion Leader (OL) management is a critical tactic for ensuring product adoption by both payers and providers. Our team has extensive background from a brand, field leadership and agency vantage point working with clients to define and implement optimal OL management and engagement, KPI measurement and transformative feedback loops to bring the insights back to the brand strategy.
Our experienced team of convention and meeting management specialists work behind the scenes to ensure that your specific meeting is executed with thoughtful planning and attention to detail. Our wide range of capabilities span across logistics, customer engagement planning, building executive level briefs for the event and beyond.
We provide the tools for flawless execution and clear communication of the brand strategy, including sales rollout planning, presentations and relevant training materials.
Leverage our platform and analytics to lead pilot tests with field sales teams, creating quantitative data points and securing best practices for aligned decision making. Applying a planning and implementation process to these types of pilots helps the team obtain valuable insight, marketing implications, and ultimately a successful scaled rollout.
Our team brings the rich learning of an advisory panel directly to the location of the Opinion Leader, quickly pulling together insights, feedback, and strategic direction across OLs and packaging the learning and implications back to the brand. We remove the logistical hassle and most importantly remove the bias of the live group dynamic. These in-depth immersions are often supported by a OL tracking study to provide this critical perspective over time.